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Effects of Online Surrogate Health Information Seeking on Health Behaviors and Health Levels of Supported People |
Song Xiaokang1, Zhao Yuxiang2, Zhu Qinghua3 |
1.School of Management, Xuzhou Medical University, Xuzhou 221004 2.School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094 3.School of Information Management, Nanjing University, Nanjing 210023 |
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Abstract Surrogate Health Information Seeking, which is based on interpersonal cooperation, has become a common phenomenon in the Internet environment. This study considers the digital immigrant group as the research object, and applies the propensity score matching method to study the effects of online surrogate health information seeking on the health behaviors and health levels of the supported people. In this study, 1063 valid data were collected by a questionnaire survey. A logistic regression model was used to calculate the propensity score of the covariates. Based on the propensity score, the participants were matched into the experimental and control groups. Subsequently, by calculating the value of the average treatment effect, the causal relationships between surrogate health information seeking and health behaviors and health levels were analyzed. Simultaneously, the reliability of the research results was ensured through a balance test and sensitivity analysis. The results showed that surrogate health information seeking has a positive impact on the diet behavior and mental health level of the supported people. However, it has no significant impact on the exercise behavior and physical health level. The results facilitate the further understanding of the role of surrogate health information seeking behavior and provide a reference for government departments and public health institutions to carry out surrogate health information seeking related practical activities.
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Received: 26 July 2021
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