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| Research on Influencing Factors of Users’ Behavior Intention of Knowledge Contribution in Social Q&A Community Based on Grounded Theory |
| Zhang Baosheng1, 2, Zhang Qingpu3 |
1. Management Institute, Harbin Normal University, Harbin 150025;
2. Center for China Studies, Clemson University, South Carolina Clemson 29631;
3. School of Management, Harbin Institute of Technology, Harbin 150001 |
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Abstract The continuous development of Web 2.0 technology has created a variety of social network services, such as the social Q&A community. The social Q&A community is based on the internet question and answer service. The knowledge contribution of the user is the core value of the social Q&A community. It plays a vital role in the development and operation of the Q&A community. This study is significant in deepening the user relationship management and guiding users’ knowledge contribution behavior. It uses the classical method of grounded theory to obtain the concept category and its logical relationship based on coding and decoding at all levels and to determine the theoretical model and the internal mechanism. The behavior intention is influenced by the following four aspects: knowledge demand end factor (question user), knowledge supply end factor (answer user), platform server end factor (service carrier), and community environment end factor (environment atmosphere). Through analysis of various aspects, this paper puts forward some countermeasures and suggestions to promote users’ knowledge contribution behavior. It provides references for the designers, operators, and participants of the community Q&A community.
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Received: 23 May 2018
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