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A Study of Information Symmetry from the Perspective of Domain Ontologies |
Li Yuxuan1, Huang Qi2, Chen Xue1, Zheng Shuya1, Zhang Ge3 |
1. School of Information Management, Nanjing University, Nanjing 210023; 2. National Information Resource Management Nanjing Research Base of Nanjing University, Nanjing 210023; 3. School of Management & Engineering, Nanjing University, Nanjing 210093; |
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Abstract This paper aims to examine information asymmetry in public life. It proposes a model that adopts domain ontologies in applications to solve this problem. The paper conducts an empirical study of how the model is applied to shopping and online medical consultation and improves the model according to the study results. The research indicates that, to some extent, this model can help counter information asymmetry by providing structural knowledge and visual rendering for both sellers and buyers.
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Received: 14 March 2018
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