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| Application Value of Competitive Intelligence Research Based on a Double-Visual Group Model |
| Zhou Xinyu1, Ma Xiaoqi1,2 |
1.College of Information Management, Heilongjiang University, Harbin 150080
2.Research Center of Information Resources Management, Heilongjiang University, Harbin 150080 |
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Abstract In order to demonstrate the value of the advanced application of competitive intelligence, this paper proposes a dual-view group model. Firstly, based on the micro/macro relativity and static/dynamic absolute value of competitive intelligence, the Theory of Planning Behavior (TPB), the Graph Model for Conflict Resolution (GMCR), and the Porter Diamond model, which have similar perspectives and analytical processes, are selected as the components of the dual-view group model. Secondly, through the combination of the mechanisms of competitive behavior stated by TPB and empirical information, the behavioral preferences of decision-makers in competitive events are evaluated, and GMCR simulation is used to predict the state evolution under specific conditions, which provides policy references for participants. Then, by comparing the final state with the expectations of the research objectives, the Porter Diamond model is used to formulate a strategic policy to cultivate the core competitiveness of the decision-makers. In the empirical analysis, the author uses this method to realize competitive prediction and scientific decision-making, which have a high degree of agreement with the actual situation. Therefore, the group model can be used to show the value of competitive intelligence to advance the application.
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Received: 17 August 2018
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