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| Communication of Scientific and Technological Innovation Information on Twitter: Analyzing Tweeting Behavior from the Perspective of Information Interaction |
| Zhu Na1, Wang Fang2 |
1.Department of Information Resource Management, School of Computer Science, Southwest University, Chongqing 400715
2.Department of Information Resources Management, Business School, Nankai University, Tianjin 300001 |
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Abstract In recent years, the dissemination of scientific and technological innovation information on Twitter has become a hot topic of discussion in the field of Library and Information Science. Exploring the communication channels used by different users to discuss scientific and technological innovation through network scientific thinking can help identify the role of users in the communication process and reveal the characteristics of users’ communication behavior. Based on real communication data of Twitter users, this research encoded the types of users identified through content analysis, and divided them into seven types. Representing users as nodes, we visualized and analyzed the communication network in the subject area of scientific and technological innovation. By calculating the network structure parameters, we identified the communication behavior characteristics of different types of users and their communication roles. The results showed that, scientific researchers were the main actors in the dissemination of information about scientific and technological innovation, and journals and magazines had the highest degree of participation in communication. The direction of communication regarding scientific and technological innovation was from the scientific community to the public, from authoritative users to ordinary users. In the communication network, the information sources were either extremely rich or extremely poor; the capacity of information interaction between different types of users was poor. We found that blindly increasing the number of information sources could easily increase the opportunity cost of communication. Instead, we recommend appropriately increasing the number of high-quality information sources that are genuine and well-respected. In addition, enhancing the information interaction ability of the sources in the network community can also improve the scope of dissemination and popularization of scientific and technological innovation information.
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Received: 16 December 2019
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