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| Perception Discrepancy of Information Value on Social Search Platforms: Perspectives of User Satisfaction and Task Complexity |
| Sun Xiaoning1, Zhao Yuxiang2, Zhu Qinghua3 |
1. School of Information Management, Shanxi University of Finance & Economics, Taiyuan 030006;;
2. School of Economics & Management, Nanjing University of Science & Technology, Nanjing 210094;;
3. School of Information Management, Nanjing University, Nanjing 210023 |
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Abstract Compared with the traditional Web search, social search provides users with increased convenience. It is more personalized, contextualized, and intelligent both for the search process and results. However, some issues with information value are always great concerns for the healthy development of social search platforms. In this study, we focus on the user-perceived difference of information value in the context of social search from two perspectives—user satisfaction and task complexity—and also conduct quasi-experiments to verify three proposed research hypotheses. Findings reveal the following: ① user perceived difference on information value and user satisfaction are positively correlated; ② variables such as novelty, originality, and enlightening associated with task complexity are positively correlated, while the other 10 indicators show negative correlations; ③ an interaction effect exists between task complexity and user satisfaction on information value, and the results are varied among different indicators. Results yield some implications for explicating users’ personal information needs on social search platforms and betters our understanding of the facilitation of information searching ability and information literacy.
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Received: 08 June 2017
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