时间效应下的健康信息说服机制研究——基于精细加工可能性模型的实证

doi:10.3772/j.issn.1000-0135.2024.03.003

情报学报

2024, Vol. 43

Issue (3): 274-286 DOI: 10.3772/j.issn.1000-0135.2024.03.003

情报理论与方法

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时间效应下的健康信息说服机制研究——基于精细加工可能性模型的实证

柯青^1,2, 丁梦雅², 曹雅宁², 李嘉雯²

1.南京大学数据智能与交叉创新实验室，南京 210023
2.南京大学信息管理学院，南京 210023

Health Information Persuasive Mechanism Considering Time Effect: An Empirical Research Based on Elaboration Likelihood Model

Ke Qing^1,2, Ding Mengya², Cao Yaning², Li Jiawen²

1.Laboratory of Data Intelligence and Interdisciplinary Innovation, Nanjing University, Nanjing 210023
2.School of Information Management, Nanjing University, Nanjing 210023

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摘要通过健康信息传播和教育说服公众形成健康行为意愿是一个现实课题。本文以精细加工可能性模型（elaboration likelihood model，ELM）为理论基础，将说服路径分为中心路径和外围路径，同时引入短期的时间纵向数据追踪。本文实施了10天左右持续使用健康信息的日记报告实验，基于30名大学生提交的377条健康信息日记数据，建立个体层面与信息线索、时间层面的多层线性回归模型（hierarchical linear modeling，HLM），探究健康信息对个体健康行为意愿的说服机制。研究结果表明，健康行为意愿的说服过程主要是信息质量和来源可信度的混合式说服路径；在7天周期内，健康信息说服效果逐渐增强，其中信息质量的说服效果更为稳定，来源可信度的说服效果则随着时间推移逐渐被抵消；健康信息说服路径随个体特征和接触时机而变；健康意识调节来源可信度和信息热度对说服效果的影响，且具有时间效应；卷入度调节信息质量和来源可信度对信息说服效果的影响，但不存在时间效应。本文的研究结果有助于深入理解健康信息对健康行为意愿改变的说服机制，为建立“以人为本”的个性化健康信息传播和健康教育方案提供了参考。

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	柯青
	丁梦雅
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关键词 ：时间效应, 精细加工可能性模型, 健康信息说服, 多层线性模型, 日记法

收稿日期: 2023-02-18

基金资助:国家社会科学基金项目“焦虑情绪下在线健康社区用户信息精细加工和健康行为研究”（20BTQ076）。

作者简介: 柯青，女，1979年生，博士，教授，博士生导师，主要研究领域为网络信息资源管理、信息检索和人机交互与用户行为，E-mail：keqing@nju.edu.cn；丁梦雅，女，2000年生，硕士研究生，主要研究领域为用户信息行为；曹雅宁，女，2000年生，硕士研究生，主要研究领域为用户信息行为；李嘉雯，女，1996年生，硕士，主要研究领域为用户信息行为；

引用本文:

柯青, 丁梦雅, 曹雅宁, 李嘉雯. 时间效应下的健康信息说服机制研究——基于精细加工可能性模型的实证[J]. 情报学报, 2024, 43(3): 274-286.
Ke Qing, Ding Mengya, Cao Yaning, Li Jiawen. Health Information Persuasive Mechanism Considering Time Effect: An Empirical Research Based on Elaboration Likelihood Model. 情报学报, 2024, 43(3): 274-286.

链接本文:

https://qbxb.istic.ac.cn/CN/10.3772/j.issn.1000-0135.2024.03.003 或 https://qbxb.istic.ac.cn/CN/Y2024/V43/I3/274

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