新媒体环境下移动社交媒体倦怠用户画像实证研究

doi:10.3772/j.issn.1000-0135.2019.10.009

情报学报

2019, Vol. 38

Issue (10): 1092-1101 DOI: 10.3772/j.issn.1000-0135.2019.10.009

情报分析方法与技术

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新媒体环境下移动社交媒体倦怠用户画像实证研究

张艳丰¹, 彭丽徽¹, 刘金承², 洪闯²

1.湘潭大学公共管理学院，湘潭 411105
2.吉林大学管理学院，长春 130022

An Empirical Study on Mobile Social Media Fatigue User Portraits in the New Media Environment：A Causality Perspective Based on SSO Theory

Zhang Yanfeng¹, Peng Lihui¹, Liu Jincheng², Hong Chuang²

1.School of Public Management, Xiangtan University, Xiangtan 411105
2.School of Management, Jilin University, Changchun 130022

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摘要探究移动社交媒体倦怠的原因要素和结果要素，构建移动社交媒体倦怠理论模型并进行用户画像分析，为企业深入了解移动社交媒体倦怠发展态势提供指导。挖掘不同类型移动社交媒体倦怠用户心理和行为特征，结合扎根理论和SSO理论提取移动社交媒体倦怠用户画像标签，以农民、学生和教师为调查对象，通过K-medoids聚类方法得出4个具有显著差异性的用户画像群体结构进行实证分析。根据用户画像标签特征，将移动社交媒体倦怠用户画像类型分为潜水忽略型、忍耐使用型、平台转移型和行为替代型4类，针对每个类型用户画像的关键特征进行具体分析，为移动社交媒体倦怠现象提供一个较为全面的用户画像标签类型解释。

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	张艳丰
	彭丽徽
	刘金承
	洪闯

关键词 ：移动社交媒体, 社交媒体倦怠, 用户画像, 用户标签

收稿日期: 2018-10-25

基金资助:国家自然科学基金青年科学基金项目“面向学术资源的TSD与TDC测度及分析研究”（71503121）；“江苏青年社科英才”人才培养项目；“南京大学仲英青年学者”人才培养项目。

作者简介: 张艳丰，男，1987年生，博士，讲师，主要研究领域为数据挖掘、用户行为分析，E-mail:zyfzzia@163.com

引用本文:

张艳丰, 彭丽徽, 刘金承, 洪闯. 新媒体环境下移动社交媒体倦怠用户画像实证研究[J]. 情报学报, 2019, 38(10): 1092-1101.
Zhang Yanfeng, Peng Lihui, Liu Jincheng, Hong Chuang. An Empirical Study on Mobile Social Media Fatigue User Portraits in the New Media Environment：A Causality Perspective Based on SSO Theory. 情报学报, 2019, 38(10): 1092-1101.

链接本文:

https://qbxb.istic.ac.cn/CN/10.3772/j.issn.1000-0135.2019.10.009 或 https://qbxb.istic.ac.cn/CN/Y2019/V38/I10/1092

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