|
|
|
| Analysis of the Relationship between the Motivation for User Participation and Participation Behavior in Knowledge WeChat Community Based on Structural Equations |
| Song Zhenchao1,2 |
1. School of Government Management, Nanjing University, Nanjing 210023;
2. School of Sociology and Population Sciences, Nanjing University of Posts and Telecommunications, Nanjing 210023 |
|
|
|
|
Abstract With the continuous development of the WeChat social platform, the knowledge-based WeChat community has become a new medium for learning and interaction among individuals. Based on self-determination, self-efficacy, achievement motivation, and self-value orientation theories, structural equations were used in this study to empirically analyze the relationship between user motivation for participation and participation behaviors involved in the knowledge-based WeChat community and master their relevance. As such, we plan to provide a guarantee for the healthy development of the WeChat community.
|
|
Received: 20 June 2017
|
|
|
|
[1] 中国互联网络信息中心(CNNIC). 第41次《中国互联网络发展状况统计报告》[EB/OL]. [2018-03-05]. http://www.cnnic. net.cn/hlwfzyj/hlwxzbg/hlwtjbg/201803/t20180305_70249.htm.
[2] 杨昕雅. 知识型微信社群用户参与动机对参与行为的影响[J]. 重庆邮电大学学报(社会科学版), 2017, 29(5): 67-74.
[3] 宋振超. 网络原住民在社交平台上知识共享的驱动因素分析[J]. 图书馆, 2017(12): 78-82.
[4] 王晰巍, 曹茹烨, 杨梦晴, 等. 微信用户信息共享行为影响因素模型及实证研究——基于信息生态视角的分析[J]. 图书情报工作, 2016, 60(15): 6-13, 5.
[5] 胡磊, 高迎. 微博社区成员参与动机实证研究[J]. 北京大学学报(自然科学版), 2014, 50(5): 797-804.
[6] 张博, 赵一铭, 乔欢. 基于自我决定理论的用户参与协同知识生产的动机因素探究[J]. 现代情报, 2016, 36(9): 95-100.
[7] 杨海娟. 微信环境下用户适应性信息分享行为影响因素研究——基于规范性压力和社交价值的“推-拉”视角[J]. 情报科学, 2017, 35(8): 134-140.
[8] Ryan R M, Deci E L.Self-determination theory and the facilitation of intrinsic motivation, social development, and?well-being[J]. American Psychologist, 2000, 55(1): 68-78.
[9] 姜飞月, 郭本禹. 从个体效能到集体效能——班杜拉自我效能理论的新发展[J]. 心理科学, 2002, 25(1): 114-115.
[10] 朱敬东, 彭慧. 基于成就动机理论的网络学习影响因素分析[J]. 现代远距离教育, 2006(3): 19-21.
[11] 金盛华, 于全磊, 郭亚飞, 等. 青少年网络社交使用频率对网络成瘾的影响: 家庭经济地位的调节作用[J]. 心理科学, 2017, 40(4): 885-891. |
|
|
|
