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| Origin, Application, and Development of Message Framing Theory in Foreign Health Behavior Research |
| Yang Mengqing1, Zhao Yuxiang2, Song Shijie1, Qinghua nd Zhu1 |
1.School of Information Management, Nanjing University, Nanjing 210023
2.School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094 |
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Abstract This paper reviews the origin, application, and development of the message framing theory in foreign health behavior research, and to provide theoretical reference for health information behavior research in China. By discussing the main characteristics in the different application phases of the message framing theory in health behavior studies, we first described the evolution of this research topic. Then, a detailed analysis of the application of the message framing theory was created from two perspectives, namely framing and cognition. Finally, we put forward possible breakthroughs for future research based on the results of the previous review. The development of the message framing theory in health behavior research can be divided into three stages, namely theme formation stage, theme development stage, and theme maturity stage. Each stage has distinct characteristics. Based on different framing design ideas, the related research can be divided into three categories, gain- and loss-framed message, temporal framing, and narrative. Self-efficacy, information processing, behavioral motivation, and health beliefs are common cognitive perspectives when discussing the framing effect in health behaviors. At the end of this paper, combined with the research theme of information management, we propose that new research work can be carried out in three directions: information tailoring in the online health community, framing context in health information application adoption, and misinformation in health information dissemination.
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Received: 18 June 2019
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