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| Influential Factors of the Initial Public Acceptance of Pakistan Government Websites: Dual Perspectives Based on Use Intention and Implementation Intention |
| Shah Irfan Ali1, Wang Fang1,2 |
1.Department of Information Resources Management, Business School, Nankai University, Tianjin 300071
2.Center for Network Society Governance, Nankai University, Tianjin 300071 |
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Abstract Improving the initial acceptance of government websites and developing government websites are key measures taken by the Pakistani government to develop e-government, enhance public credibility, and build a convenient government. Therefore, it is important to explore the factors that influence the initial adoption of government websites by the public. To detail the research, this study adopts the dual-perspectives of user intention and implementation intention. The research results show that the implementation intention has direct effect on the actual use action as well as intermediary effect between the use intention and the actual behavior, and the situation clues have significant influence on the implementation intention. The research findings have theoretical guiding significance for Pakistan to deepen the development of e-government services and build service-oriented government websites. Meanwhile, it will further expand theoretical research on the use of government websites.
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Received: 12 October 2018
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