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| Factors Affecting Citations of Monographs in Chinese Humanities and Social Sciences： The Role of Punctuation Marks |
| Ruan Xuanmin1, Lyu Dongqing1, Cheng Ying1,2, Ke Qing1 |
1.School of Information Management of Nanjing University, Nanjing 210023
2.School of Chinese Language and Literature, Shandong Normal University, Jinan 250014 |
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Abstract The title is an important part of monographs. It plays a significant role in summarizing the main content and attracting readers. This paper used monographs indexed in CBKCI and published between 1999 and 2009 to examine whether punctuation features such as the presence of punctuation as well as point and labelling marks, the combination and number of punctuation marks, and the structure of the title influence the number of times monographs are cited. Nonparametric tests and multiple linear regression analysis were used. The results showed the following. (1) Compared with plain text titles, correct use of punctuation in the title increased citations. Monographs whose title included labelling marks only or both labelling marks and point marks received more citations. The number of punctuation marks had no effect on citations. (2) The presence of a colon in the title increased citations of monographs. Titles with a slight pause mark were cited more than those without. Conversely, when the title included a punctuation mark used to enclose only the title of a book, the monograph had fewer citations. (3) Monographs with a compound title received more citations than those without.
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Received: 20 December 2018
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