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| Applied Research on Eye Tracking in Information Behavior |
| Li Jing1, Chen Zhiyan2, Chen Minghong1 |
1.School of Information Management, Sun Yat-sen University, Guangzhou 510006
2.Information School, University of Wisconsin-Madison, Madison 53705 |
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Abstract The framework of this study is based on the integration of Wilson model and information journey model. The phases of determining demand, searching for information, judging and interpreting information, and using information are sequentially displayed to systematically present an overall view of the past ten years’ applications of eye-tracking experiment methods in the field of information behavior. The paper proposes that eye-tracking experiments are advantageous in researching aspects such as information behavior of vulnerable people, passive gaze, passive search behaviors, and information-avoidance behavior. After analyzing the drawbacks of the existing body of research, this paper proposes the following: (a) an expansion of applications for eye-tracking experiments; (b) standardizing the selection of and optimizing use of parameters; and (c) eliminating extraneous and unrelated factors as much as possible to create well-designed experiments that can be more easily replicated, shared, and referenced. This will contribute to the literature by providing enlightenment and promoting the application of the eye-tracking experiment method in the field of information behavior.
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Received: 11 March 2019
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