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| Research on Knowledge Co-creation Mechanism of Online Health Communities Based on Cognitive Assimilation Learning Theory |
| Yi Ming1,2, Xu Weizhuo2, Zhou Yang2, Li Han2 |
1.Data Governance and Intelligent Decision-Making Research, Center at Central China Normal University, Key Research Institute of Humanities and Social Sciences of Hubei Province, Wuhan 430079
2.School of Information Management, Central China Normal University, Wuhan 430079 |
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Abstract This study simplified the knowledge co-creation process in online health communities to propose disease treatment plans. Accordingly, this study used idea-type speech as the key object of group cognition analysis and the assimilation theory of cognitive learning to reveal the law of group cognition, and mapped the behavioral mechanism of knowledge co-creation in online health communities from inside and outside. The core of the assimilation theory of cognitive learning is the extraction of two typical cognitive modes: subordinate and derived cognition. Based on these distinct cognitive modes, different treatments of idea-type speech have been employed to construct a framework for analyzing collective cognition at macro and micro levels. At the macro level, collecting data about idea-type speeches from discussion posts was the analysis object. An algorithm was designed to mine the subordinate fulcrum, derived fulcrum, subordinate cognition, and derived cognition contained in the initial and idea-type speeches, and to extract the overall model of the patient group’s comprehensive use of the derived and subordinate cognition to produce various idea-type speeches for specific health issues. At the micro level, the analysis focused on group speeches in each time unit of discussion posts. Three indicators were designed to define the cognitive mode reflected in each time unit, and the distribution and transformation rules of dependent and derived cognition were explored in combination with life cycle patterns. An empirical analysis of 998 discussion posts on “Dancing with Cancer” revealed significant findings. At the macro level, for specific health issues concerning patients, the patient groups predominantly generated various idea-type speeches through the subordinate cognition-driven (15.93%), derived cognition-driven (49.30%), subordination cognition - derived cognition-synchronous driven (22.75%), and subordination cognition - derived cognition-iterative driven modes (12.02%). At the micro level, the life-cycle curve of 998 discussion posts can be divided into three patterns: gradual decline (28.56%), middle peak (26.35%), and tail rebound (45.09%). These patterns were dominated by group speeches from subordinate cognition and supplemented by group speeches from derived cognition with a ratio of approximately 8∶2. The distribution and transformation of the eight specific modes of subordinate and derived cognition were closely associated with the number of new idea-type speeches generated at each life cycle stage.
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Received: 22 December 2023
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