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| A Meta-Analysis of Factors Influencing Online Knowledge and Payment Intention |
| Yan Weiwei, Chen Ruoyu, Zhang Min |
| School of Information Management, Wuhan University, Wuhan 430072 |
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Abstract With the rapid development of the online payment industry in recent years, ample related research has been conducted, but different studies’ yield different conclusions. This study takes users’ purchase intention of online knowledge as the dependent variable, and the influential factors related to purchase intention verified in existing studies as the independent variables. A quantitative meta-analysis on 29 domestic and foreign relevant empirical studies obtained after retrieval and filtering is carried out. According to the meta-analysis results, seven factors included in the analysis are significantly associated with users’ payment intention of online knowledge; perceived value has the highest correlation, and perceived risk is negatively correlated with payment intention, with the weakest correlation. Meanwhile, as a moderating variable, platform type affects the relationship between payment intention and five independent variables, including subjective norm, perceived value, perceived usefulness, trust, and perceived risk. Through systematic analysis and verification of the empirical research results on the influencing factors of online knowledge payment intention, this study provides references for the improvement of the online knowledge payment system and the follow-up research in related fields.
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Received: 09 March 2020
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