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| Meta-Analysis of the Relationship between Individual Cognitive Absorption and Virtual Community Participation |
| Zhang Ning1,2, Yuan Qinjian1, Zhu Qinghua1 |
1. School of Information Management, Nanjing University, Nanjing 210023;
2. School of Information, Guizhou University of Finance and Economics, Guiyang 550025 |
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Abstract Cognitive absorption is a term used to describe a state of deep involvement or participation. However, there are inconsistent findings regarding the relationship between individual cognitive absorption and virtual community participation according to current literature. The present study discusses the relationship between cognitive absorption and virtual community participation using the meta-analysis method and the random-effect model. Thirty-five studies, which included a total of 37 independent samples and 10210 participants, met the criteria for inclusion in the meta-analysis. The results showed overall that the correlation between cognitive absorption and virtual community participation was strong (r=0.433). Additionally, results indicated that the cognitive absorption measure used, the virtual community types, and subjects’ features all moderated the positive relationship between cognitive absorption and virtual community participation. The findings provide an accurate estimate of the relationship between cognitive absorption and virtual community participation, and can therefore guide future research.
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Received: 06 June 2017
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