人智竞争视角下知识创作者对生成式<bold>AI</bold>的感知价值、态度与行为反应

doi:10.3772/j.issn.1000-0135.2025.05.008

情报学报

2025, Vol. 44

Issue (5): 609-628 DOI: 10.3772/j.issn.1000-0135.2025.05.008

情报用户与行为

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人智竞争视角下知识创作者对生成式AI的感知价值、态度与行为反应

贾明霞¹, 赵宇翔², 张妍³, 张晓宇², 宋士杰⁴

1.南京理工大学经济管理学院，南京 210094
2.南京大学信息管理学院，南京 210023
3.南京大学数据管理创新研究中心，苏州 215163
4.河海大学商学院，南京 211100

Perceived Values, Attitudes, and Behavioral Responses of Knowledge Creators towards Generative AI in the Context of Human-AI Competition

Jia Mingxia¹, Zhao Yuxiang², Zhang Yan³, Zhang Xiaoyu², Song Shijie⁴

1.School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094
2.School of Information Management, Nanjing University, Nanjing 210023
3.Research Institute for Data Management & Innovation, Nanjing University, Suzhou 215163
4.Business School, Hohai University, Nanjing 211100

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摘要生成式人工智能（generative artificial intelligence，GAI）重塑了传统内容与知识创作范式，同时也加剧了知识创作者与GAI进化取代的竞争。现有研究着重探索了GAI对劳动力市场和就业的宏观影响，而忽略了创作者在适应GAI过程中微观层面的复杂体验感知。本文从创新扩散理论和价值-态度-行为视角出发，结合一手访谈资料和二手网络文本的多源数据，通过扎根理论方法勾勒出知识创作者使用GAI的价值、态度与行为反应过程。研究发现：①人智竞争视角下，GAI会先后驱动知识创作者的替代和补充效应，创作者会经历“初始接触和体验→接受和采纳→适应性使用”阶段；②创作者的竞争压力源自职业、技术、组织层面，但可通过内在的满足感、主导感和技术认同感得到缓解，相反地，依赖感可能会加剧这种压力；③创作者对GAI的态度会随适应过程而变化，而且不同的态度会引发其对GAI不良或良好的行为反应；④个体特质、组织支持和社会影响是推动知识创作者态度和行为反应转变的关键因素。本文不仅从知识创作者视角揭示了其与GAI在竞争中共同进化的理论逻辑过程，也为人智交互设计和知识服务管理者提供实践启示。

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	贾明霞
	赵宇翔
	张妍
	张晓宇
	宋士杰

关键词 ：人智竞争, 生成式人工智能, 知识创作者, 价值-态度-行为, 适应性使用

收稿日期: 2024-08-30

基金资助:国家社会科学基金重大项目“智能时代提升全民数字素养的理论和实践研究”（24&ZD180）。

作者简介: 贾明霞，女，1996年生，博士研究生，主要研究领域为人机交互；赵宇翔，通信作者，男，1983年生，教授，博士生导师，主要研究领域为人机交互、用户信息行为，E-mail：yxzhao@vip.163.com；张妍，女，1996年生，博士研究生，主要研究领域为人智交互；张晓宇，女，1998年生，硕士研究生，主要研究领域为人智交互；宋士杰，男，1989年生，副教授，主要研究领域为人智交互、健康信息学；

引用本文:

贾明霞, 赵宇翔, 张妍, 张晓宇, 宋士杰. 人智竞争视角下知识创作者对生成式AI的感知价值、态度与行为反应[J]. 情报学报, 2025, 44(5): 609-628.
Jia Mingxia, Zhao Yuxiang, Zhang Yan, Zhang Xiaoyu, Song Shijie. Perceived Values, Attitudes, and Behavioral Responses of Knowledge Creators towards Generative AI in the Context of Human-AI Competition. 情报学报, 2025, 44(5): 609-628.

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https://qbxb.istic.ac.cn/CN/10.3772/j.issn.1000-0135.2025.05.008 或 https://qbxb.istic.ac.cn/CN/Y2025/V44/I5/609

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