认知视角下的非理性信息行为研究——心理账户理论及其应用

doi:10.3772/j.issn.1000-0135.2024.12.009

情报学报

2024, Vol. 43

Issue (12): 1483-1494 DOI: 10.3772/j.issn.1000-0135.2024.12.009

情报用户与行为

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认知视角下的非理性信息行为研究——心理账户理论及其应用

沈雨田^1,2, 陆泉^1,2,3, 陈静⁴

1.武汉大学信息管理学院，武汉 430072
2.武汉大学信息资源研究中心，武汉 430072
3.武汉大学大数据研究院，武汉 430072
4.华中师范大学信息管理学院，武汉 430079

Irrational Information Behavior from a Cognitive Perspective: Application of the Mental Accounting Theory

Shen Yutian^1,2, Lu Quan^1,2,3, Chen Jing⁴

1.School of Information Management, Wuhan University, Wuhan 430072
2.Center for Studies of Information Resources, Wuhan University, Wuhan 430072
3.Big Data Institute, Wuhan University, Wuhan 430072
4.School of Information Management, Central China Normal University, Wuhan 430079

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摘要从认知角度揭示信息用户的心理决策过程和机制是信息行为研究的重要内容，但传统基于理性假设的理论模型无法解释复杂信息环境下用户的非理性或有限理性信息行为。本文引入心理账户理论，为研究复杂效应下信息用户的认知过程和决策心理提供新视角。本文讨论了认知视角下用户信息行为的研究现状，对非理性信息行为进行概念化解析，分析现有理论模型、方法视角的不足；引入心理账户理论，对理论内涵、核心概念、发展应用与研究范式进行梳理，为如何应用心理账户理论中多账户分类及损益分析的思想对信息行为中的非替代效应、沉没成本效应和参考点效应等典型非理性现象进行解释和干预提供思路，构建了基于心理账户理论的用户非理性信息行为研究框架。本文旨在揭示心理预算机制在不同行为主题和环节中如何影响个人的信息决策和行为，丰富信息行为研究的方法与理论体系，推动信息行为的研究从理性假设到非理性假设的发展，促进非理性信息行为的研究从分散的、规律总结的描述性研究向系统性的、决策机理揭示的干预性研究转变。

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	沈雨田
	陆泉
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关键词 ：心理账户理论, 非理性信息行为, 认知决策, 心理机制

收稿日期: 2024-05-10

基金资助:国家社会科学基金重点项目“心理账户理论视角下在线健康社区精准信息服务研究”（20ATQ008）。

作者简介: 沈雨田，女，1995年生，博士研究生，主要研究领域为信息行为与信息服务、健康信息学；陆泉，男，1975年生，博士，教授，博士生导师，主要研究领域为健康大数据、人机交互、知识组织与信息服务、健康信息学，E-mail：mrluquan@whu.edu.cn；陈静，女，1977年生，博士，教授，博士生导师，主要研究领域为用户行为、知识组织与知识管理；

引用本文:

沈雨田, 陆泉, 陈静. 认知视角下的非理性信息行为研究——心理账户理论及其应用[J]. 情报学报, 2024, 43(12): 1483-1494.
Shen Yutian, Lu Quan, Chen Jing. Irrational Information Behavior from a Cognitive Perspective: Application of the Mental Accounting Theory. 情报学报, 2024, 43(12): 1483-1494.

链接本文:

https://qbxb.istic.ac.cn/CN/10.3772/j.issn.1000-0135.2024.12.009 或 https://qbxb.istic.ac.cn/CN/Y2024/V43/I12/1483

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