社会化问答社区中声誉系统对知识分享活动的影响研究

doi:10.3772/j.issn.1000-0135.2018.11.008

情报学报

2018, Vol. 37

Issue (11): 1154-1163 DOI: 10.3772/j.issn.1000-0135.2018.11.008

情报理论与应用

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社会化问答社区中声誉系统对知识分享活动的影响研究

沈宇飞¹, 廖博², 徐扬¹

1. 北京大学信息管理系,北京 100871;
2. 北京大学光华管理学院,北京 100871

Research on the Impact of Reputation Systems on Knowledge Sharing Activities in Social Q&A Community

Shen Yufei¹, Liao Bo², Xu Yang¹

1. Department of Information Management, Peking University, Beijing 100871;
2. Guanghua School of Management, Peking University, Beijing 100871

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摘要社会化问答社区在近年来取得了极大的成功。为了激励用户持续参与知识分享活动,声誉系统被广泛地内置于社会化问答平台的交互功能中。本论文旨在从需求方角度研究声誉系统对知识分享活动的作用,探究并区分流行度影响和在线口碑是否存在于社会化问答社区中。本文以"知乎"数据为研究对象,构建了面板数据,设定动态面板模型,利用系统化广义矩估计方法进行参数估计。研究结果表明,流行度影响和在线口碑确实存在于社会化问答社区中。研究结论在理论和实践上对社会化问答社区的运营管理实践有启示作用。

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	沈宇飞
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关键词 ：社会化问答社区, 声誉系统, 知识分享, 社会化影响, 动态面板模型

收稿日期: 2018-04-30

作者简介: 沈宇飞,男,1992年生,硕士,主要研究领域为管理信息系统;廖博,男,博士研究生,主要研究领域为管理信息系统;徐扬,男,1981年生,博士,副教授,硕士生导师,主要研究领域为知识管理,E-mail: yang.xu@pku.edu.cn。

引用本文:

沈宇飞, 廖博, 徐扬. 社会化问答社区中声誉系统对知识分享活动的影响研究[J]. 情报学报, 2018, 37(11): 1154-1163.
Shen Yufei, Liao Bo, Xu Yang. Research on the Impact of Reputation Systems on Knowledge Sharing Activities in Social Q&A Community. 情报学报, 2018, 37(11): 1154-1163.

链接本文:

https://qbxb.istic.ac.cn/CN/10.3772/j.issn.1000-0135.2018.11.008 或 https://qbxb.istic.ac.cn/CN/Y2018/V37/I11/1154

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