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| Fact or Opinion: Exploration of Context, Motivation, and Task Features when People Actively Seek Attitude-inconsistent Information |
| Peng Hanqi, Wang Xinyue, Liu Chang |
| Department of Information Management, Peking University, Beijing 100871 |
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Abstract During everyday life information seeking, people are often biased in favor of information that supports their attitudes, intensifying the information cocoon effect. To promote openness in information searching, information systems should provide diverse information, and people must actively contact and understand information that is inconsistent with their attitudes. This study examined situations and motivations when people actively search for attitude-inconsistent information, and it further defined this type of search tasks as “attitude-inconsistent task” based on related studies. We conducted semi-structured interviews with 13 people with experiences of actively seeking attitude-inconsistent information. The transcript data were coded for analysis based on the grounded theory. Finally, we developed a theoretical model to describe the situations and motivations of people actively searching for attitude-inconsistent information. The results demonstrated that context, user characteristics, and motivation are the main factors that lead users to actively seek attitude-inconsistent information. Furthermore, we enriched the connotation of “attitude-inconsistent task” and described it from multiple dimensions. This study explores the situations and motivations when people actively search for attitude-inconsistent information with their attitudes, and proposes attitude-inconsistent tasks to guide search systems to better support the tasks and promote the openness and diversification of information searching.
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Received: 08 November 2021
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