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| Construction and Analysis of Enterprise Multi-layered Competitive Network Based on Data Driver |
| Xu Xin, Zhu Yifan, Yao Zhanlei |
| Department of Information Management, East China Normal University, Shanghai 200241 |
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Abstract In order to overcome the predicaments of strong subjectivity, low efficiency, and high cost in traditional competitive intelligence research methods, a multi-layered network model capable of efficiently identifying competitive situations in a complex competitive environment is proposed. First, we identify key business activities of enterprises and build a multi-dimensional perspective analysis model relying on their value chains. Second, we generate a single-layered competitive network by calculating the competition strength between enterprises based on substitution-based methods. Finally, based on the intrinsic value chain connection between multitier networks, we build a multi-layered enterprise competitive network and competitive situation model to analyze the competition situation of the industry or enterprise. The application of this model in the field of new energy vehicles in China proves that the new model can efficiently, multi-dimensionally, and quantitatively analyze competitors and competition situations.
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Received: 22 May 2018
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