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| Motivation, Source Selection, and Behavior Path of Cross-Source Health Information Seeking |
| Li Yuelin1,2, Wang Shanshan1,2, Ruan Mei3 |
1.Department of Information Resources Management, Business School, Nankai University, Tianjin 300071
2.Research Center for Information Behavior, Nankai University, Tianjin 300071
3.The Administrative Center of Shanghai R&D Public Service Platforms, Shanghai 200235 |
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Abstract This study aims to explore users' cross-source health information seeking behavior, especially motivation, source selection, and behavior path when facing various sources of health information. The data were collected from the diaries and semi-structured in-depth interviews of 26 participants. Open coding was performed to analyze the data. The results indicate that communication barriers with doctors, lack of trust, self-regulation, and psychological safety are the motivations of cross-source health information seeking behavior. Personal statement of similar symptoms from other patients, dependent and habitual path, conformity, authority, and credibility of information sources are main factors that impact users’ choice of source. In particular, some features, such as the necessity of psychological needs during the seeking process and the perceiving of the quality of information by “feelings,” are typical during the course of cross-source health information seeking. The study proposes a model to describe the behavior path of cross-source health information seeking, which can help users to improve their cognitive behavior, capability to access information, and health information literacy. In addition, it can also help relevant departments to develop strategies to improve users' health information literacy and assist health information systems to develop some mechanisms to support cross-source information seeking.
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Received: 25 January 2020
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