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| Impact of Source Selection on Health Information Credibility Judgment: A Heuristic Information Processing Experiment among Digital Natives |
| Song Shijie1, Zhao Yuxiang2, Song Xiaokang3, Zhu Qinghua1 |
1.School of Information Management, Nanjing University, Nanjing 210023
2.School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094
3.School of Management and Engineering, Nanjing University, Nanjing 210093 |
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Abstract The Internet has become one of the most important channels to seek consumer health information. The morphing of information production and distribution in the 2.0 Web era has sharply increased the complexity of the online health information environment and made consumers credibility judgments more difficult. This study is therefore based on a heuristic processing perspective. We propose a conceptual model addressing the relationships between health heuristic processing and credibility judgments. In the employed experimental method, several pieces of stimuli are manipulated by combining controlled text and heuristic cues. The “digital natives,” namely, adolescents are recruited from a local high school. The results suggest that heuristic cues have a general impact on participants. Especially, institutional heuristic cues can significantly improve adolescents credibility evaluations compared with commercial and social media related cues. The difference in credibility judgments between commercial and social media cues are not statistically significant. The study may yield theoretical implications to help adolescence health information seeking and pattern evaluation and generate practical implications to guide health information design for public health purposes.
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Received: 10 October 2019
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