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| The Application of Eye Tracking Technology in Information Behavior Research |
| Jiang Tingting1,2, Wu Xi1, Xu Yaping3, Wang Yaoxuan1 |
1.School of Information Management, Wuhan University, Wuhan 430072
2.Center for Studies of Information Resources, Wuhan University, Wuhan 430072
3.Library, Shanghai International Studies University, Shanghai 200083 |
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Abstract The article analyzes the content of 62 empirical articles on eye tracking technology published in the field of information behavior from 2003 to 2018. Based on the analyzed content, the paper constructs a code system including five first-level categories: eye tracker type, eye tracker brand, experiment design, data collection method, and data analysis. This forms the basis of the subsequent encoding and statistical analysis of literature. The research finds the following: (1) The topics of research using eye tracking technology in this field are concentrated mainly on searching, reading, and purchasing. (2) The options for eye movement equipment and experimental environment are limited. (3) Research methods are diversified and qualitative and quantitative research is combined. (4) In the current research on information behavior, fixation metrics and saccadic metrics are used most commonly. (5) Using the eye tracking technology to study the user information behavior of mobile devices has become a trend. (6) Visualization of eye movements as a concise and clear method of information presentation, which is conducive to strengthening the analysis of researchers and enhancing readers understanding, will become a trend in future research. After more than ten years of development, eye tracking technology is now increasingly applied in the field of information behavior. Using content analysis, this study reveals the characteristics of research that uses the eye tracking technology, which provides reference for the study of information behavior.
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Received: 20 February 2019
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