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| The Influencing Mechanism of Grassroots-Level Government Trust on Non-Self-Disclosure Behavior: Taking Prevention of COVID-19 for Example |
| Chi Maomao1, Wang Junjing2, Wang Weijun3 |
1.School of Economics and Management, China University of Geosciences, Wuhan 430078
2.School of Information Management, Central China Normal University, Wuhan 430079
3.Key Laboratory of Adolescent Cyberpsychology and Behavior of Ministry of Education, Central China Normal University, Wuhan 430079 |
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Abstract After the outbreak of the Coronavirus disease (COVID-19) pandemic in Wuhan, many grassroots-level governments conducted surveys on the situation of people returning from the Hubei epidemic area. However, many citizens remain unwilling to disclose (or hide) relevant personal information. Based on the S-O-R model and related literature on self-disclosure behavior, this paper explored the relationship among grassroots-level government trust, organism perception (including perceived benefits, perceived risks, and privacy concerns), and citizen's non-self-disclosure behavior. A total of 525 valid responses were collected from people who returned to their hometowns from Hubei. This study conducts an empirical analysis based on the structural equation modeling. The findings are as follows. First, grassroots-level government trust negatively and positively affects privacy concerns and perceived benefits, respectively. Second, privacy concerns positively affect perceived risks. Third, both perceived risks and privacy concerns positively affects non-self-disclosure behavior, while perceived benefits negatively affect non-self-disclosure behavior. This study further expands and enriches the existing literature on information disclosure behaviors. Finally, it provides specific policy recommendations for relevant grassroots-level governments to effectively promote citizens' self-disclosure behavior and improve government service satisfaction in the event of major public health emergencies.
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Received: 06 May 2020
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